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About us

Remind yourself why you do what you do.

Remind yourself why you do what you do.

Remind yourself why you do what you do.

Frik apparel represents a culture of  individuals, different from one another, but connected through reason. Frik reminds us that life is a connection of decisions, one leading to the next, all dependent on 4 key principles. "Feeling", "Risk", "Instinct", "Knowledge". Find your reason, You Decide.

Why?

Remind yourself why you do what you do.

Remind yourself why you do what you do.

Our Mission is to remind one another that we have a choice to decide everyday what it is we want to be.

Get your FRIK on.

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