Frik apparel represents a culture of individuals, different from one another, but connected through reason. Frik reminds us that life is a connection of decisions, one leading to the next, all dependent on 4 key principles. "Feeling", "Risk", "Instinct", "Knowledge". Find your reason, You Decide.
Our Mission is to remind one another that we have a choice to decide everyday what it is we want to be.
Get your FRIK on.
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